Everything on the blog tagged WhatsApp.
What Meta sells and bills per message, what a Business Solution Provider does for you, the webhook and the token you'd run yourself, what App Review and verification take, and where an app built with Chatfuel SDK sits.
WhatsApp Business pricing, layer by layer: Meta's rate card by country, what eight providers add on top of it, and what Chatfuel SDK charges: Meta's rate plus 10% out of your balance. 1,000 marketing messages are $62.50 in Brazil and $11.80 in India, and from 1 October a reply past the first 1,000 a month is billed too.
Ten customers at $99 a month is either a 77% margin or a $1,060 hole, and the only difference is how usage moved. Here's the arithmetic behind the three pricing models.
I’ll send it when it’s out. No digest, no schedule, nothing else.